Legal
Terms of Service
Effective [EFFECTIVE DATE]. These terms are a contract between you and [COMPANY LEGAL NAME], a [STATE OF ORGANIZATION] limited liability company ("we", "us"), which runs It's Maam (the "Service"). Please read them. Section 17 has a binding arbitration agreement and a class action waiver that affect how disputes are resolved.
1. Agreeing to these terms
By signing in, creating or using an API key, requesting an invitation, or otherwise using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.
You must be at least 18 years old. If you use the Service for a company or other organization, you confirm you are authorized to bind it, and "you" includes that organization.
2. What the Service is
The Service is a tool. You give it a topic, and optionally subjects, an opening line, private context or your own captions. An artificial intelligence (AI) model run by a third party writes short captions, and the Service places them on well-known meme template images. You decide what to ask for, what to keep, what to publish and where to use it.
The Service is offered by invitation, is under active development, and may change, break, lose data, or be discontinued at any time without notice. We may set and change limits on use at any time.
3. Your account and API keys
You sign in with a one-time link sent to your email address. You are responsible for everything done through your account and your API keys, including by products you connect with a key. Keep keys secret and use them only from servers you control. Tell us at [CONTACT EMAIL] if you think a key or your account has been misused, and revoke the key.
Every meme image has an unguessable link. Anyone who has the link can view the image, even if its topic is private. Treat image links like the content they show.
4. You are responsible for what you create, publish and embed
You choose the topics, subjects, context, captions and images you submit, and you choose which results to publish, share or embed. You are solely responsible for that material and for how you use the results, including:
- reviewing every result before you publish, share or embed it;
- having every right, license and consent needed for what you submit and for your use of the results, including consent from any real person you name, describe or show;
- any disclosure the law requires where you use the results, such as labeling AI-generated content, advertising and endorsement disclosures, and election rules;
- complying with all laws that apply to you and your audience.
When you publish, share or embed a result, you are its publisher, not us.
5. Acceptable use
Do not use the Service to create, request or distribute material that:
- makes false statements of fact about a real person or business, or harasses, threatens or bullies anyone;
- promotes hatred or violence against people based on a protected characteristic;
- is sexual and involves a minor in any way, or is intimate imagery of a real person without their consent;
- impersonates someone, or suggests a person or brand endorses something when they do not;
- is used in advertising, sponsorship or merchandise featuring a real person's name or likeness without their permission;
- deceives people about elections, public health or emergencies, or is spam or fraud;
- infringes anyone's copyright, trademark, privacy or publicity rights, or is otherwise unlawful.
Also do not: put other people's personal, confidential or sensitive information into prompts or context; try to get around limits, safety filters or access controls; probe, overload or attack the Service; scrape it or resell access without our written permission; or use it in a way that breaks the usage policies of the AI provider behind it (currently Google's Generative AI Prohibited Use Policy).
Content rules
Do not create memes, topics or templates that:
- sexualise minors, in any way.
- are sexually explicit (nudity or sexual acts).
- attack people for their race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, disability or serious illness, including slurs.
- name, shame or harass a private person, or reveal anyone's personal information such as an address, phone number or workplace.
- threaten violence, praise real attacks, terrorism or mass violence, or encourage self-harm or suicide.
- mock real tragedies or their victims, such as recent deaths, disasters or attacks.
- present an invented claim about a real, named person as fact (for example a crime, a disease or an affair); obvious satire of public figures is fine.
- give instructions for or promote weapons, hard drugs, fraud or scams, including jokes built around hard drug use or drug dealing.
- use a real person's likeness to endorse a product or cause.
Edgy, dark, crude, sarcastic, political or rude humour is fine as long as it stays inside these rules, and so is obvious satire of public figures.
The owner of a topic is the author of that topic and is responsible for the memes it produces, publishes and embeds, including memes the model wrote from it. We check topics and memes against these rules and may refuse, hide or remove content that breaks them. An account that breaks them repeatedly is locked automatically; it can still sign in and read, but cannot create or change anything until we unlock it.
We may refuse, remove or unpublish any content, and suspend or end any account or key, at any time for any reason, with or without notice. We do not have to monitor content, and we are not responsible for content we do not remove.
6. AI-generated content
The Service is for entertainment. It does not give information or advice of any kind.
Captions are written by an AI model we do not control. Results can be wrong, nonsensical, offensive, biased, similar to other people's results, or similar to existing works. Nothing the Service produces is a statement of fact, advice, or the view of [COMPANY LEGAL NAME]. Do not rely on it. We do not review results before you receive them.
AI-generated material may not be protected by copyright, and others may receive the same or similar results. We make no promise that any result is original, unique or yours alone.
7. Parody, satire and fair use
Memes made with the Service are humor, parody, satire and commentary. They are not meant to be taken as literal statements of fact about anyone or anything, and no reasonable reader should take them that way.
The template images are widely shared images whose copyrights and likenesses belong to their owners, not to us. The Service uses them for commentary and humor, which we believe is a fair use. People and characters shown in templates are not affiliated with the Service and do not endorse it, you, or anything a meme says. We grant no license to any template image or likeness. Whether a particular use is lawful depends on how it is used: fair use is decided case by case, and commercial uses such as advertising, merchandise or fundraising are much less likely to qualify. That judgment is yours to make for your own use.
8. Ownership and licenses
You keep whatever rights you have in what you submit. You give us a worldwide, non-exclusive, royalty-free license to host, store, copy, process, render, transmit, display and adapt it, and to send it to our service providers, to run, secure and improve the Service. For anything you make public, the license also covers displaying and distributing it publicly through the Service. This license ends when you delete the content, except for copies others already have, copies we must keep by law, and short-lived backups.
Between you and us, you may use the results you receive, subject to these Terms and to other people's rights in the template images and any likenesses they show. We own the Service, its software and design, and our names and logos.
If you send us feedback or ideas, we may use them without obligation to you.
9. Public streams and embedding
If you make a topic or a meme public, anyone on the internet can view it, and anonymous visitors can vote on it. Public memes may also appear on our front page. Other people may copy what they see; we cannot recall copies. Products that embed memes through the API or MCP are responsible for their own use and their own users.
10. Copyright and other complaints
We respond to notices of claimed copyright infringement under the U.S. Digital Millennium Copyright Act (DMCA). Send notices to our designated agent: [DMCA AGENT NAME], [DMCA AGENT ADDRESS], [DMCA AGENT EMAIL]. A notice must include: your physical or electronic signature; the work you say is infringed; the material you want removed and where it is (for example its link); your contact details; a statement that you believe in good faith the use is not authorized by the owner, its agent or the law; and a statement, under penalty of perjury, that the notice is accurate and that you are the owner or authorized to act for the owner.
If your material was removed and you believe that was a mistake, you may send a counter-notice to the same agent with the details the DMCA requires. We end the accounts of repeat infringers where appropriate.
To report non-consensual intimate imagery, use of your name or likeness, defamation or other harmful content, write to [CONTACT EMAIL] with the link and what is wrong. We aim to remove non-consensual intimate imagery within 48 hours of a valid request.
11. Other companies' services
The Service relies on other companies, including Google (the AI model), OpenRouter (model routing), Cloudflare (hosting, storage and bot checks) and Resend (email). Their services have their own terms, and we are not responsible for them. If one of them changes or stops, parts of the Service may change or stop.
12. No warranty
THE SERVICE AND ALL CONTENT AND RESULTS ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. TO THE FULLEST EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY AND QUIET ENJOYMENT. WE DO NOT PROMISE THAT THE SERVICE WILL BE AVAILABLE, SECURE OR ERROR-FREE, THAT DATA WILL NOT BE LOST, OR THAT ANY RESULT IS LAWFUL TO USE, ACCURATE, OR FREE OF THIRD-PARTY RIGHTS.
13. Limit of liability
TO THE FULLEST EXTENT THE LAW ALLOWS: (A) WE ARE NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, GOODWILL OR REPUTATION, EVEN IF WE WERE TOLD THEY WERE POSSIBLE; AND (B) OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE OR THESE TERMS IS LIMITED TO THE GREATER OF THE AMOUNT YOU PAID US FOR THE SERVICE IN THE 12 MONTHS BEFORE THE CLAIM AROSE, OR US $50.
These limits apply to every theory of liability and even if a remedy fails of its essential purpose. Some places do not allow some of these limits; there, they apply to the extent allowed. Nothing in these Terms limits liability that cannot be limited by law.
14. Your indemnity
You will defend, indemnify and hold harmless [COMPANY LEGAL NAME] and its owners, officers, employees and agents from any claim, loss, liability, damages, cost or expense (including reasonable lawyers' fees) arising from: what you submit; what you publish, share or embed, and where; your products and their users when they use the Service through your key; your breach of these Terms; or your violation of any law or anyone's rights. We may take control of the defense of any such claim at your expense, and you will cooperate. You may not settle a claim that affects us without our written consent.
15. Ending use
You may stop using the Service at any time, and ask us to delete your account at [CONTACT EMAIL]. We may suspend or end your access at any time, for any reason. Sections 4 to 8 and 10 to 18 survive the end of these Terms.
16. Changes
We may change these Terms. We will post the new version here with a new effective date and, for material changes, tell signed-in users in the Service or by email. Continuing to use the Service after a change takes effect means you accept it. Changes to Section 17 do not apply to a dispute we already knew about before the change.
17. Disputes: arbitration and class action waiver
Talk to us first. Before starting any claim, send a written description of it to [CONTACT EMAIL] and give us 60 days to try to resolve it informally.
Binding individual arbitration. If we cannot resolve it, you and we agree that any dispute relating to the Service or these Terms will be decided by binding individual arbitration under the Federal Arbitration Act, administered by [ARBITRATION PROVIDER] under its consumer rules, and not in court. The arbitrator decides questions about the scope and enforceability of this agreement. Either party may instead bring an individual claim in small claims court, and either party may go to court to stop infringement or misuse of intellectual property.
No class actions, no jury. You and we may bring claims only individually, not as a plaintiff or class member in any class, collective or representative proceeding, and you and we waive any right to a jury trial. If 25 or more similar arbitration demands are filed by or with the help of the same lawyers or group, they will be administered in batches as the arbitration provider's mass-arbitration rules allow.
Opt out. You may opt out of this Section 17 by emailing [CONTACT EMAIL] within 30 days of first accepting these Terms, with your name, the email address of your account, and a clear statement that you opt out of arbitration.
Time limit. To the extent the law allows, any claim must be brought within one year after it arises, or it is permanently barred.
If the class action waiver is found unenforceable for a claim, that claim will go to court, not arbitration, and the rest of this section still applies to other claims.
18. General
These Terms are governed by the laws of [GOVERNING LAW STATE] and U.S. federal law, without regard to conflict-of-law rules. Any matter that goes to court (and is not subject to arbitration) will be heard only in the state or federal courts in [VENUE COUNTY AND STATE], and you and we consent to their jurisdiction.
These Terms and the Privacy Policy are the whole agreement between you and us about the Service. If any part is unenforceable, the rest stays in effect. Our not enforcing a term is not a waiver. You may not transfer these Terms; we may transfer them to a successor. We are not liable for delays or failures caused by events outside our reasonable control.
Contact: [COMPANY LEGAL NAME], [BUSINESS ADDRESS], [CONTACT EMAIL].